The College Radio Zone

Portable People Meters April 7, 2010

Image by mattbeckwith via Flickr

Introducing  Portable People Meters (PPM’s). The ratings folks A.K.A. Arbitron have a new way to measure radio listeners (which means big money to stations).  These small pager-like devices are stirring up controversy and have cost many long time radio talent their very lucrative careers. Why the big change and what’s the big deal? read more on Portable People Meters

• Clyburn Signals Interest In Arbitron Controversy (techdailydose.nationaljournal.com)
• Towns Gives Arbitron A Deadline (techdailydose.nationaljournal.com)

Portable Four Track Non-linear Audio Editor April 6, 2010

Image by Andrea Marutti via Flickr

A four track non-linear audio editing studio in your pocket?  Believe it! This new software is designed to work with the iPhone and iPod touch and cost just $10. Amazing!  American Public Media launches Monle .

New I-Phone Application From Tileline March 20, 2010

Image by stars6 / Leonardo Rizzi via Flickr

From The Broadcasters’ Desktop Resource:

Imagine the kind of reporting you could do if you could always have the stations equipment with you.  Now imagine archiving that story at the same time you report it. Now just add the application to your iPhone® and start reporting!  Tilene Technology  has come up with the development of a new iPhone® application called Report-IT Live that turns your iPhone® into an IP audio codec for live portable wireless news gathering. Read more

HD Radio…Technology Victom or Sleeping Giant? March 19, 2010

HD radio could be radio’s best hope to stay competitive in a technology driven entertainment market.  The sounds is CD quality for FM and FM quality sound for AM stations, and (on many channels) it’s still commercial free. Programming ranges from experimental to simply more of those mind numbing formats that commercial radio insists we all want to hear.   But as exciting as HD radio promises to be the question many are wondering is does it have the staying power to overcome other technology already out there?  Read More

Using The Internet To Sell Radio March 18, 2010

Sure you need talent in radio but is it all behind the microphone?  Like it or not  its the sales staff that helps everyone else in the office get paid.  It’s been said that “sales” is where the real money is in radio. With today’s economy, though, it has become increasingly competitive and more difficult to rely on old tactics alone.  All advertisers want the biggest bang for their buck and it is a buyers market right now. With this in mind customers are now being wooed by station sales reps with alternative advertising streams…literally!  With a little help form the Internet radio has discovered a new paradigm in their approach to bring in that  much coveted and elusive client revenue! Read More