Arbitron Ratings To Include Internet Listeners December 9, 2011
Posted by jsadsinger in Uncategorized.trackback
Arbitron, the ratings bible for radio, is in the process of researching ways to include audience measurements that take into account Internet Pureplay services. Obviously station everywhere are quite nervous about this as they fear these side by side comparisons will end up costing them client dollars. The interesting thing here is the fact that in order for Arbitron to put this measurement into play the station’s fear, itself, will probably slow down this process.
Image by apollonia666 via Flickr
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