Internet – In Car Listeners 45Million And Growing April 7, 2011
Posted by jsadsinger in Uncategorized.trackback
Image by sridgway via Flickr
Now that the predictions of Internet radio in cars have become a reality it might be fun to look at the impact this will have on terrestrial radio. Unlike us, advertisers (the driving force behind the very existence of the medium) are always more interested in a stations ability to deliver their audience (the numbers) than what the station plays. Since this rule is what every commercial station lives or dies by it will be interesting to see the reaction of how terrestrial radio will respond when comparing the numbers to Internet Radio. At present it’s expected that, this year alone, there will be around 45 million new listeners delivered to the new media on their dial. With this kind of growth what lies ahead for both terrestrial radio and Internet radio? Read More…
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