Portable People Meters April 7, 2010Posted by jsadsinger in New Technology.
Introducing Portable People Meters (PPM’s). The ratings folks A.K.A. Arbitron have a new way to measure radio listeners (which means big money to stations). These small pager-like devices are stirring up controversy and have cost many long time radio talent their very lucrative careers. Why the big change and what’s the big deal? read more on Portable People Meters