The College Radio Zone

Using The Internet To Sell Radio March 18, 2010

Sure you need talent in radio but is it all behind the microphone?  Like it or not  its the sales staff that helps everyone else in the office get paid.  It’s been said that “sales” is where the real money is in radio. With today’s economy, though, it has become increasingly competitive and more difficult to rely on old tactics alone.  All advertisers want the biggest bang for their buck and it is a buyers market right now. With this in mind customers are now being wooed by station sales reps with alternative advertising streams…literally!  With a little help form the Internet radio has discovered a new paradigm in their approach to bring in that  much coveted and elusive client revenue! Read More