Move Over WiFi Here Comes “Super” WiFi January 27, 2012
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Oh we love our Wifi don’t we? But wait till you get a load of what Super WiFi can do. Super WiFi AKA ”White Space” is able to leap through trees and thick foliage in a single bound (sorry I had to do that!) which, in most cases WiFi, as we know it, just can’t do. So what’s all this mean to you? Well if you live in New Hanover County you already know if not… Read More…
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Are Station Promotions Crossing The Lines? January 24, 2012
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I remember several months ago, I fond an article about a station promotions giving away a baby…seriously! The winner of the contest won a procedure for artificail insemination. The article, itself, called into question the morality of the station and the promotion. Prior to that promotion there was an article about a station that was giving away a mail order bride…hard to believe but true. Again-the station’s promotion was called ridiculous and immoral. On the heals of those 2 promotions comes the latest edition of a questionable station promotion and is being called “porno on training wheels” The thing is….we keep writing about these promotions and the stations get lots of publicity miles on their promotions so is this just the beginning of a new trend? Read More…
A New Paradigm For Radio Sales Reps January 20, 2012
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Image via Wikipedia
OK so you’re not interested in radio “sales” just yet (that’s what many of my radio pals said before they found out that’s where the money is) but the point of this article is to introduce you to the reality of the fact that radio is a business first…and “sales” is ultimately what drives the big radio machine. Without it no one gets paid! So, for a moment, let’s take a look at today’s radio sales rep AKA: AE. While soldering on in a tight budgeted economy, these folks still are expected to pound the pavement and convince local businesses to invest some of their budget into advertising on the radio just the same…the thing is… “things” are not the same at all. You already know money’s still tight almost everywhere and rather than list all of the digital competitors out there attempting to reach you, the listener, let’s just clump them into the “digital world”. By the way , these digital guys aren’t going away and, in fact, are gaining ground. So what do you do? If you’re even remotely interested in radio as a career this article is eye opening and lends some insight on where the digital world leaves the analog sales rep and how radio can (and in some cases) are adjusting. Read More…
From The Internet To Your Dashboard January 13, 2012
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Image by DavidErickson via Flickr
Most of the Internet car radio stories you’ve read here speak about a connection between a base and your smart phone. Hey- any way to get it into the car is awesome but now we’re just 2 weeks into 2012 and new technology that will put Internet at your fingertips “without” the use of a smart phone is here! Read More…
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- Harman Survey Shows Consumers Want Internet Radio In Their Dashboard (audio4cast.com)
Arbitron Ratings To Include Internet Listeners December 9, 2011
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Arbitron, the ratings bible for radio, is in the process of researching ways to include audience measurements that take into account Internet Pureplay services. Obviously station everywhere are quite nervous about this as they fear these side by side comparisons will end up costing them client dollars. The interesting thing here is the fact that in order for Arbitron to put this measurement into play the station’s fear, itself, will probably slow down this process.
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HD Radio…Is It The platform Or The Presentation? December 9, 2011
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Many in broadcasting have been calling HD radio D.O.A. for a while now. Even the station themselves, who offer HD radio, do little to promote the fact that they offer other alternatives to listen to. It’s almost as if they are ashamed to admit HD radio is available. HD has been the stepchild for FM for quite some time now and while it desperately clings to life the Internet continues to show signs of helping HD radio to it’s final resting place by growing a larger audience than HD has. Without much support from the very people who gave HD it’s life how much longer can it survive? Read More…
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Introducing Senzari The Newest Edition To Online Music November 30, 2011
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It’s a funny name with quite a punch attached to it….Senzari has a platform of over 10 million songs and may actually have the power to take on Pandora. This new entry will work with Facebook and brings an international Internet radio platform offering personalized music recommendations and presents itself as as an “invitation only” service, where friends will only be able to invite other Facebook(R) friends to join the service, ensuring a strong musical connection through all the members. While companies like Pandora, Slacker, and now Senzari, fight it out for the dominant cyber musical trailblazer the question in the back of my mind is how many more platforms like this can radio, as we know it, survive? Read More…
Listener Supported Radio Celibrated November 22, 2011
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Imagine a an outlet that serves as a network for everything from music, sports, and news, from around the world…even from your station. Now imagine that same outlet available on I Phones, I Pod Touch, I Pads, and Android smart phones. Have i got your interest yet? OK…let’s through in an opportunity for listeners who want to support those “listener supported stations, a chance to do so through this outlet. What you have just imagined is an initiative from TuneIn is a highly ranked app that brings programs and listeners together and now helps target funding, from listeners, to the stations they love.
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College Radio Is Still Important November 18, 2011
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With so much talk and attention given to the selling off of college radio frequencies lately it’s refreshing to come across an article that speaks of the value that college radio has, and will continue to have to it’s listeners. Read More…
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Radio Reality In A Digital World November 14, 2011
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I have read many articles that describe the “state of radio” today but none state the facts better than this article. There’s plenty of blame to go around for the shape that radio is currently in but after reading this article (that doesn’t just point a finger at the industry-but suggest a solution) you will clearly see why radio needs to start re-thinking it’s present course.
